Charting the Waters of the Blogosphere

Think of it: A cheap, direct means of working
one-on-one, one-to-many with customers, partners, prospects. The ideal
means of educating... informing... persuading.

That's what management sees when you mention one of the "hottest" communications tools available... blogging.

The
Web 2.0 blogosphere is one of the fastest growing communities today.
New blogs are launched every second... 120,000 every day.

Technorati,
a research firm that tracks Internet and Web 2.0 activity, reports that
it currently tracks 70 million blogs—up from 35 million blogs less than
a year ago—and that 22 of the 100 most popular Web sites in Q4 of 2006
were blogs.

Valuable Resource

According to Technorati...

Bloggers searching for company/product information rely on the following:

• Other bloggers (63% of bloggers)
• Company Web sites (26% of bloggers)
• Corporate blogs (6% of bloggers)
• Company press releases (5% of bloggers)

Blogging is an international phenomenon:

• 37% of blogs are in Japanese.
• 33% are in English.
• 8% are in Chinese.
• Farsi is the tenth most popular blogging language.

Because of blogs' global reach and the low cost of communicating one-to-one and one-to-many with you