Ben & Jerry's offering new flavour called Image Whirled Peace

by amyjudd | May 28, 2008 at 12:44 pm | 4077 views | 88 comments

There's nothing like promoting a new flavour of ice cream in order to encourage world peace. But hey, if it works, who am I to argue?
I don't think John Lennon would disapprove.

Ice cream maker Ben & Jerry's is introducing a new flavour called "Imagine Whirled Peace."

That's w-h-i-r-l-ed not w-o-r-l-d.

The idea of giving peace a lick is a takeoff on the John Lennon tune Imagine, recorded in 1971.

The new flavour is a caramel and sweet cream whirl of chocolate-covered peace signs and toffee pieces.

The company worked with the estate of Lennon, who was shot to death in Manhattan in 1980, to introduce the new flavour.

The promotion also includes a recreation of the "Bed-In" staged by John Lennon and Yoko Ono in 1969 aimed at promoting world peace.

The company says actress Maggie Gyllenhaal and Ben & Jerry's co-founder Jerry Greenfield will reprise the roles Tuesday.

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michelle.sundvick

at 13:21 on May 28th, 2008

good stuff:

amyjudd, I like this story. It's good stuff.

I'm sure it will be just as delicious as all of their other flavours!! Can't wait to try it :)

I've read a few articles about Ben and Jerry's and they actually have great core company values and missions. I guess this is just one more step in the right direction for them.

ZenBreeze

at 14:19 on May 28th, 2008

I'll look for the new flavor. It sounds wonderful (I just had peach cobbler last night).

I see my peace sign in the images going by :-).

treatzone

at 14:29 on May 28th, 2008

You betta scream for ice cream!!!!!

treatzone has contributed a photo to this story.

trefethen

at 15:39 on May 28th, 2008

Great play on words. I love the branding possibilities inherent in the name. This is a great marketing concept.

BPL Bibliophile

at 17:21 on May 28th, 2008

I make stained glass in my spare time. My teenaged daughter likes the peace sign (and what it stands for), so I made her a window.

BPL Bibliophile has contributed a photo to this story.

Point-Shoot-Edit

at 20:52 on May 28th, 2008

I originally made this for a sweet ten year old girl I care alot about. I'm very glad to see it used with its original intent

Point-Shoot-Edit has contributed a photo to this story.

oneoftheflock

at 21:04 on May 28th, 2008

I love Ben and Jerry's ice cream, and I can't get over how creative they are.....especially when it comes to naming their ice creams.

This one Whirled Peace, is just another clever name that they have come up with. I am excited to try it.

The dailydelicious Photo

at 22:22 on May 28th, 2008

I love ice cream, and this is the tangy blueberry ice cream from me.

The dailydelicious Photo has contributed a photo to this story.

Zinkr

at 22:28 on May 28th, 2008

This is fantastic. I love Ben & Jerry's and John Lennon. We could all use a little more peace in our lives these days.

Zinkr has contributed a photo to this story.

Frozen in Time photos by Marianne

at 23:38 on May 28th, 2008

I'm sure your new flavors will be just as great as all the other flavors

eastvanray

at 00:20 on May 29th, 2008

Ben and Jerry no longer own the company. They sold a couple of years ago. It is now owner by the multi-billion dollar international corporation Unilever. Doesn't change the taste of their ice cream but it does make purchasing their products a little more "cold".

coffeeplz

at 00:24 on May 29th, 2008

B&J's annual free cone day is a great opportunity to spread the B&J love to all who haven't felt it yet.

coffeeplz has contributed a photo to this story.

greg1usa

at 00:32 on May 29th, 2008

good stuff:

amyjudd, I like this story. It's good stuff.

webpanic

at 01:08 on May 29th, 2008

peace tastes awesome!

webpanic has contributed a photo to this story.

webpanic

at 01:09 on May 29th, 2008

good stuff:

amyjudd, I like this story. It's good stuff. I just can say.. that peace tastes awesome!.

(sorry for my english).

theorati

at 01:45 on May 29th, 2008

I just saw the flavor at a Walgreen's in San Francisco the other day. It brought a smile onto my face! :)

theorati

at 01:49 on May 29th, 2008

Neither she nor I knew that a "scoop" was actually TWO scoops. This image is of "three scoops".. which is actually 6.

Yes. We finished our ice cream.

theorati has contributed a photo to this story.

Kickass_Reena

at 03:33 on May 29th, 2008

I was in New York City for a week as a tourist and did as many "touristy" things as possible. This was one of our stops...

Kickass_Reena has contributed a photo to this story.

focusedeyes

at 03:56 on May 29th, 2008

World whirls around it!

focusedeyes has contributed a photo to this story.

erindlaing

at 04:07 on May 29th, 2008

This wall dedicated to John Lennon is in Prague. Hard to find but once you do it's a beautiful dedication site that came to be very organically.

erindlaing has contributed a photo to this story.

youngtillidie

at 04:42 on May 29th, 2008

you may say i'm a dreamer, but i'm not the only one.

youngtillidie has contributed a photo to this story.

fuzzchops.com

at 05:03 on May 29th, 2008

These two yummy ice-creams were eaten in Rome, in basking heat - just how ice-creams should be eaten!!

fuzzchops.com has contributed a photo to this story.

Sarah Grice

at 06:05 on May 29th, 2008

Title is spelled wrong.

aunshi_22

at 06:42 on May 29th, 2008

I only wanted to cry... Flowers, a guitar, green fields, imagine...

aunshi_22 has contributed a photo to this story.

Brown Izs

at 07:07 on May 29th, 2008

silence

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ofabrokenman

at 07:08 on May 29th, 2008

Standing at the John Lennon memorial, it's an amazing site with flower petals strewn accross it to make a wonderful sign we all can agree on. Peace.

ofabrokenman has contributed a photo to this story.

jimfitzpix

at 07:22 on May 29th, 2008

This image is by Klaus Vormann.

jimfitzpix has contributed a photo to this story.

kimbowes

at 08:38 on May 29th, 2008

kimbowes has contributed a photo to this story.

athompson19

at 08:38 on May 29th, 2008

It was winter in New York - my boyfriend and I had never seen the mosaic - quite moving! If I was an expert, I would have figured out how to photo shop the stuffed animals out though....yay for whirled peace!

athompson19 has contributed a photo to this story.

kimbowes

at 08:44 on May 29th, 2008

John Lennon Memorial in Central Park NYC, Strawberry Fields