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Ledger's Death Builds 'Joker' Mania
In a morbid ironic turn, the tragic death of a talented young celebrity can become one of the best ways to sell posthumously released material -- just look at Tupac's record sales or ticket sales for the James Dean classic "Rebel Without a Cause". Ledger has inadvertently joined this strange club of famously dead young celebs and I'm sure that The Dark Knight will be ghoulishly successful in an eerily macabre and similar way.
LOS ANGELES — Heath Ledger's frenzied reinvention of the Joker had fans and colleagues buzzing. His dreadful clown face was seen online by millions, and stood as the goosebump-raising image upon which nearly all early marketing of "The Dark Knight" hinged.All this, while Ledger was still alive.
Now the Batman archfiend stands as Ledger's next-to-last performance. And while it's not the first, "The Dark Knight" has already emerged as arguably the biggest movie featuring a posthumous role in Hollywood history.
As the sequel to 2005 blockbuster "Batman Begins," "The Dark Knight" already was one of this year's most-anticipated films. Opening July 18, the film's must-see status has only risen since Ledger died of an accidental prescription drug overdose Jan. 22."More people will come to see it because of his death," said Bill Ramey, founder of the fan Web site Batman-on-Film.com. "No doubt some people may be apprehensive about seeing it because there may be a little ghoulish factor about it. But I'm betting that more people now kind of look at it as a tribute to him, and the biggest tribute you could give someone is to go see it and enjoy his performance."
The snippets of Ledger's "Dark Knight" performance released in trailers have captivated not only the average fan, but also his close colleagues from past films.
"You can tell Jack Nicholson was having fun doing that, but you can see Heath probably put his soul into it," said "Brokeback Mountain" director Ang Lee. "That's why it's scary. You see the trailer, just a few shots of him, you have to see the movie. ... I'm anxious to see it. I'm afraid to see it. I don't know how I'll respond to it, but you have to see it."
March 27, 2008 at 01:10 pm by Jarrett Martineau, 259 views, 1 comment





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at 14:19 on March 27th, 2008
This is reminiscent of Brandon Lee's death prior to the release of The Crow.