RP has highest percentage of social network users -- study

The study estimates 83 percent of Internet users in the Philippines have created social network profiles, having the highest percentage ahead of Hungary (80 percent), Poland (77 percent) and Mexico (76 percent).

It is estimated that nearly 90 percent of users in the Philippines have Friendster accounts, although the rest of the world is either logging on to MySpace or Facebook.

Among the social networks mentioned, 32 percent of total Internet users log on to MySpace every week and 22 percent check their Facebook accounts. However, the study noted the popularity of social networks specific to geographical areas, like Cyworld and Mixi in Asia or Orkut in Brazil.

This shows that it is nearly impossible to create a single social network for the entire population of an estimated 232 million Internet users worldwide, the study said.