"Nope, still gay." | Chemistry.com commercial

"Nope, still gay." | Chemistry.com commercial

By Carlos C. Franco
05/01/2007

Carlsbad, California -- Chemistry.com has been putting out some ads about their dating site which rely on the crux, of what would appear to be, the broad-spectrum rejection of certain members from other dating sites, more specifically eHarmony. "Chemistry[.com] is a new site from the team at Match.com" as quoted from their website's "About Us" page, and offers many if not all of the amenities as its competitors. The attitude of the ads, however are very much set apart from its rivals.

So far there seems to be no backlash for these ads, as well as no explanations for where they got their information. Could the dismissals of “Over a million people rejected by eHarmony” be explained by any other means than the implicated bigotry; a simple algorithm for inactivity bias perhaps? Should Match.com be allowed compete with the advantage of supposedly exposing injustices perpetrated by other dating services without exposing their own rejection rate; and under a new brand name to boot?

It may not seem like such a big deal, and yeah the commercials are funny; but as soon as we start to surrender our critical thinking to comedic, fallacious, appeals to our (now very sensitive) awareness’ of injustice and tolerances, aren’t we just as bad off as when we were blind to our collective lack of them?

To see the commercial, please visit: http://www.youtube.com/watch?v=XsSNo38E6EU