Spec Work Is Not Consumer Generated Media (It's Expert Generated Media)

Advertising was called the "folklore of industrial society" as early as the 1950's, when Marshall McLuhan used that phrase. Back then, though, the tools required to fashion and disseminate the images and stories of industrial products to the masses were available only to industry (or rather to the advertising ...

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Gen Kanai weblog
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FirefoxFlicks.com in the NYTimes

Great profile of the Firefoxflicks.com contest in the NY Times.

What is probably most surprising about the Firefox ads is how much they resemble the traditional work of the ad world's high priests. Firefox is considering buying air time for some spots. ...

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AdPulp
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Spec Work Is Not Consumer Generated Media (It's Expert Generated Media)

Consumer generated media is a phrase tripping off alot of tounges in newsrooms and boardrooms today. But when is CGM not CGM? Let's run some numbers.

Firefox, the open source browser with 50 million users worldwide asked its base to offer up a broadcast quality TV spot. ...

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