Faceless Couple Lurks in London

by jordan | July 3, 2008 at 10:09 am | 909 views | 7 comments

A faceless couple has been appearing at all the A-list events in London, and nobody knows quite what to make of it. The duo has shown up at Wimbledon tennis matches as well as Elton John's white tie ball. These silent watchers are wearing masks that obscure their eyes and mouths, making them look like that one scene in The Matrix where Neo's face gets all melted together.
Speculation ranges from viral marketing to anti-Scientology protestors to celebrities making some sort of statement about fame.

In what looks like a scene from a horror film, the two sit almost motionless among spectators, their facial features totally obscured by a flesh-coloured membrane.

Close inspection shows that the masks - which appear to be made of a thin rubbery material - have tiny perforations around the eye and nose area so the wearers are able to see and breathe.

The Daily Mail described them as "aliens" and "mutants":

With the blankest of blank expressions on their faces, these mysterious figures have been popping up in the most unlikely of places.

The faceless mutants have a penchant for A-list celebrity bashes and have been spotted at Elton John's White tie ball and Harrods summer sale, opened by Sex and the City star Kim Cattrall.

I'm leaning towards viral marketing, and I'm not alone:
In fact, it looks a lot like a rather more mundane explanation – because the smart money is on it being a 'stealth marketing' effort by Lotus cars.
Check out facelesspeople... it points to Lotus' site.

Add a comment Comments (7)

lcherry
good stuff:

jordan, if this is a viral marketing scheme, it's pretty creative.  If not, it's very creepy.

jl

I like the fact that it's a pair. although the lady looks like she's wearing an ill-fitting wig.

amyjudd

The second video makes this look like a hoax as no one else seems to be noticing that there are people with no faces in the crowd - so is it something that is put in afterwards? What is that movie where peoples' faces melt off - that's what this reminds me of...

yuls.source

creepy

Jarrett Martineau

I don't know how stealth it is if facelesspeople.com has the Lotus logo at the bottom. This is the new face of product placement.


JeffHuang

The crazy ideas marketing groups come up with...

generaldecay
good stuff:

jordan, I'm with the advertising theory too.

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July 3, 2008 at 10:09 am by jordan, 909 views, 7 comments

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