Strange

JetBlue offers free trip to nowhere from JFK

by amyjudd | August 5, 2008 at 02:05 pm

447 views | 2 Recommendations | 5 comments

If you want to help JetBlue test their new bag check and security system at JFK Airport, which is set to open in September, then you can now sign up for their trial, where you won't get to go anywhere, but you do get a free lunch. Oh, and free parking.

New York-based JetBlue is looking for 1,000 of its frequent flyers to show up at JFK on August 23 to check bags given to them by the airline, go through security and wait at the assigned gate for their imaginary "flight".

In return, the airline is promising unspecified "giveaways", free parking and lunch.

The U.S. No. 7 carrier is taking no chances with the systems at its new Terminal 5, following the chaotic opening of British Airways' Terminal 5 at London's Heathrow Airport in March, as baggage systems failed and staff didn't know their way around the new building.

Like any airline, JetBlue has had its fair share of snags in their travel system, but they are hoping that with this scheme, it won't happen again.

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jordan

at 05:10 on August 6th, 2008

Air Canada does that, too, but without the giveaways. They call them their "regularly scheduled flights".

Dave Keating

at 05:13 on August 6th, 2008

ha ha ha, agreed about Air Canada!!

FlaSunshine

at 06:49 on August 6th, 2008

Too bad that JFK is a long way from PBI!

vnvlain

at 09:19 on August 6th, 2008

notasausage

flagged this story as Good Stuff

at 11:32 on August 6th, 2008

Good to hear JetBlue is actually doing a quick test of their system before making it official. It's like guerilla usability testing, for baggage claim.