Home Ingredients Stages Spaces to Maximize Sale in a Declining Market

Andrea Foxman, CEO of “Home Ingredients,” a home staging and furniture rental company has been staging homes for over a year. With steadying real estate prices throughout the lower mainland and a sudden cooling in the buyer’s market, "Home Ingredients" helps sellers stage their homes so that they can get up to five to seven per cent more than the listed price.

As Andrea sees it, “It’s like detailing your car when you want to sell it, the same holds true for selling your home, a little curb appeal, re-arranging your furniture and the flow of the house could make a big difference in your sale.“

With a warehouse in Vancouver brimming with personality defining objects, Foxman has all the tools necessary to turn even a condemned house into a masterpiece. With a full-serving of transitional, contemporary to modern, an artist’s eye for perfection, and just a splash of kitsch, this business not only gives home owners a platform upon which to better market their homes but brings out the full potential of a living space so that it is more affable to the widest ranging audience possible.

What’s more, this small investment a seller puts into staging their home can pay off in huge dividends and increase the number of offers for a house. The seller in turn, has different options to consider and has a more accurate gauge on the price. ‘Home Ingredients’ enables the seller a very large leg up when selling a home and provides the buyer the vision and incentive to purchase that perfect home.

And they do it all: scope the project, bring in the goods, set it up, strike it down - et voila, “Sold!”

It has been just over a year since Andrea opened the doors of “Home Ingredients” and with a slight twinkle in her eye she surveys how far she has come, “When I started, the focus was providing a complete rental resource for stagers, home owners and designers, but we have since immerged into a more full staging service, which allows us to implement our own talent... and we are having a hell of good a time doing it.”