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What's a Brand Worth?
Condensed analysis of Intel's Brand-awareness strategy (Intel Inside) leading up to the launch of the Pentium processor in 1993 online here -- What's a Brand Worth? Intel Brand Equity 1990-1994. By the end of 1994 Intel had executed the strategy sucessfully which lead to a...Strictly Come Dancing John Sergeant had Double the Votes of Other Contestants
BBC faced more controversy this weekend as "Dancing Pig" John Sergeant danced his last waltz with professional dance partner, Siberian, Kristina Rihanoff with 11m viewers. Amidst accusations that Sergeant had...
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Running a Charity? Make Sure it is Recognised and Remembered
" Home News Blog Services FAQs About us Contact us ... Zanesville Times Recorder
"DMV Corp. celebrated 40 years Nov. 1. Founding the business as the DMV Contact Lens Co. in 1968, Dr. Dennis England developed and manufactured the DMV brand of contact lens remover. Being a contact lens pioneer, he... Ad Age on the destruction of the McCain brand
"Country second. Political expediency first. Strategic rigor about 18th. My friends, what a terrible campaign. "That is how Ad Age Magazine - the bible of the advertising world - begins an article that truly exposes... Tokyo Fashion Overview
"Introduction For much of the last 50 years, since the modern fashion industry developed, cities like New York, Paris, London, and Milan have all been centers of new trends, fashions, and brands that have... Staphylococcus Bacterial Toxin May Be in Recalled Smoked Meat
Want a case of pneumonia? It seems that every day we are hearing about a recall of food products here in Canada. I don't know if the food supply is becoming increasingly compromised or the vigilance is... 137 views | 4 comments | 32 recommendations
Tokidoki "Sometimes" a BIG Deal
"Tokidoki "Sometimes" a BIG Deal 11 12 2007 Tokidoki. In Japanese it means sometimes. But for one Simone Legno, Tokidoki would take on a whole new meaning. One to be shared around the globe. A believer in the Tokidoki...Remember remember Ross, Brand and the 5th of November
With the US Elections taking the limelight, it's good to know the Brits are still celebrating Guy Fawkes night, in the way the know how, by burning everything including effigies of disgraced celebrities, Ross and Brand who have seemed to slip from public view at the moment,... Listeria alert Ontario : Old Style brand Thin Sliced Honey Ham
Canadian Food Inspection Agency (CFIA) has issued a warning regarding possible Listeria monocytogenes contamination of the "Old Style brand Thin Sliced Honey Ham," sold only in Ontario, exclusively in Price Chopper stores in the province. " OTTAWA, November 3, 2008 – The... Clamour grows for BBC to act over Russell Brand radio insults
Some prank phone calls made by BBC presenters Russel Brand and Jonathan Ross have become a major issue in the UK, dominating the 24-hour networks today. When a high-profile guest cancelled on the show, Brand and Ross left him messages on his voicemail on air harassing him,...49 views | 0 comments | 0 recommendations
McCain Sharply Criticizes Bush's Policies as 'Abuse of Power'
"In his most forceful effort yet to distance himself from President Bush, John McCain slammed the current administration's policies and chastised Bush for increasing the debt burden for future generations, failing to fund expanding Medicare and abusing executive powers. In... World's biggest cruise sets sail
The 315m-long ship squeezed through the Papenburg watergates and will debut in November as a U.S. cruise ship. The vessel cost 616 million euros with a 1,000seat theatre was helped by two tug-boats to squeeze through... Hong Kong cake found with melamine
The tainted milk scandal in China is widening outside of baby milk, with the toxic chemical malamine now being found in a cake in Hong Kong."The Hong Kong government says melamine has been detected in a locally sold...118 views | 1 comment | 5 recommendations
Sarah Palin's Style Sparks Buying Frenzy
The Sarah Palin Collection for F/W 08: guns, vikings, bearskins, and wolf limbs? No wonder her style is so inspirational. "Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin. Since John...354 views | 1 comment | 4 recommendations
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